For Thomas Materia, 28, the transparency of dating apps allows him to swiftly sort through a plethora of choices, where values, taste and looks are already on the table.
From there, an efficient set of questions in the first few dates keeps the process of finding a prospective partner equally quick.
The latter says it can raise its revenues in Australia by 50 per cent over 2017/18, such is the potential in our market.
The increasing number of people wedding themselves to the world of online dating has coincided with another increase: the number of singles in Australia.
When a new user signs up to the site, they are asked for their basic information as well as a picture of themselves.