The ITV Hub (formerly ITV Player) is an online video on demand service accessible though the main ITV website The service offers a variety of programmes from homegrown programming to imports across ITV, ITV2, ITVBe, ITV3, ITV4 and CITV.The new look seamlessly fits in with the redesigned and has upgraded search features, images and a new Flash video player designed to make playback more reliable.
If the same programme was also broadcast in central and northern Scotland, then users located in those areas may be able to view it on the catch up service of STV.
The ITV Hub website will attempt to detect your location automatically, using that provided by your ISP.
In December 2008, ITV Player was added to BT Vision's TV Replay service, the deal was ITV's first with a set-top-box VOD operator.
Although the ITV Hub Player app is available to viewers around the UK on multiple platforms, it is not available to Freesat viewers using second genereration Freesat receivers if their regional variation is set using postcodes starting DG or TD. The service is accessible through the main on Demand menu as well as a dedicated ITV Player section.
Programmes are available for 30 days on the site after being first shown on ITV.