Webcam performers are often highly entrepreneurial, and use mainstream social networking sites such as Twitter, Instagram, Snapchat, Skype, and Tumblr to build and maintain relationships with their customers.
Some fans communicate multiple times a day with models through social media.
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It’s not traditional sex work, not a relationship, but something in between." Within Cam Girlz, a documentary film about the industry, the male fans often say that they come to camming sites as a way to fulfill emotional needs.