The ODA has no wish to get in the way of member companies and their users.
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Proving dating services online has some exciting, stimulating but also challenging and sensitive issues.
People are, by definition, looking to make new contacts, new friendships and new relationships.
A decision was taken that the ODA should be focused on online dating services that are designed to help people find new relationships, friendships and love.
We believe there is a difference between such services and adult services where the primary purpose is some form of sexual entertainment or sexual contact.
But laws and regulations have to deal with the generality of industries and businesses to which they apply and our statutory regulators are often thinly stretched and not able to do much other than react to consumer harms.