Revenue for the industry was estimated at $2.1 billion in 2014.
But the field is already pretty crowded, with some 3,900 companies running dating sites, according to research firm IBISWorld. The Millionaire Match app is more pricey; it has, after all, a “No Riff Raff Policy.” (The app spells it as two words, as the rapper does, but the policy has nothing to do with him.) “Members have to specify their annual income and we remove dozens of profiles every day of the week,” its publicist wrote.
My profile, under the heading “I’m sick and tired of meeting riffraff,” got through. Three winked at me, the online equivalent of saying, “Hey, sailor! (It’s already there.) I couldn’t learn very much about my would-be Millionaire Matches because — like all of these sites — it requires you to give your credit card before it allows access to that info level.
And even if I have to say so myself, my pitch was probably as honest as anyone on Millionaire Match has ever read: “First things first, what are your assets? And because its targeted clientele is rich, Millionaire Match is more expensive than most.
And another: “I have a summer home in Cape Cod and it’s so much sweeter when I have someone to share it with me.